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Testimonial: SEE

January 5, 2010

Thank you for your work on the website — it looks great and I am confident it will be an asset to SEE and the projects in our growth development.  I’ve truly enjoyed working with you and also learning more about the branding process along the way.  I greatly appreciate the time you and your team have committed to the project and want to thank you again for such a great product!

— Jennifer Hoffman, Project Manager, SEE

Testimonial: Peak Wealth Advisors

October 26, 2009


“We hired Scheideman Design to create a new logo and a corporate identity package for us. Jason listened carefully to what message we wanted to convey about our business and how we wanted to differentiate ourselves. He provided us with several excellent design recommendations and patiently collaborated with us until we came up with our final selection. We have received numerous compliments on the work he created for us! In addition to working with a talented designer, Jason’s firm was able to deliver our products on time, error free and at a level of quality that exceeded our expectations.”

— Helen Sipsas, Peak Wealth Advisors

Are you ready to take the next step with your brand?

October 11, 2009

There are so many things to juggle when starting a new business—renting an office space, hiring employees, building a client base, meetings with accountants, lawyers, etc. Financially, that can be a big leap in itself. When it comes time to get business cards and a stationery system together, there is usually little time or budget for this and many times that task will get done by the local quick-printer or online service. This works to get the ball rolling, but as time goes by and the business evolves, the identity that served you well becomes either outdated, outgrown or both.

Hiring a designer or design firm to take the next step can be confusing, yet this can be an opportunity to really define who you are and separate your business from the competition. One of the biggest mistakes I see is that companies tend not to give the proper amount of attention to evaluating, executing and maintaining their brand image. They forget that as they grow and evolve, their image needs to grow and evolve, as well.

A good designer can identify the problem areas—many companies marketing materials are hodge-podge of items with different iterations of logos, fonts and colors applied to their brochures, websites, mugs, pens, etc.—and take steps to correct them. The designer should develop a plan that will not only reposition the brand, but make sure all marketing materials have a cohesive look and feel. That way, all of your materials will look like they come from the same company and represent your image in a professional and consistent manner.

If you have questions about enhancing your brand identity, or any of your marketing materials—feel free to contact Jason at Scheideman Design or call 818.342.4309.

Case Study: Juris Productions

September 7, 2009


Juris Productions contacted me to discuss a redesign of their brand identity. They were at a point in their business where they had outgrown their original identity (designed by a friend) and were looking to take the next step.

  Old logo

Old logo

Our first meeting was at their office, where I interviewed them about their particular business (the first step in building a new brand is taking the time to gain a good understanding of the business and assess what is necessary to improve it from a marketing standpoint). One thing that stood out was that their identity did not capture what they do or their business’s personality. They were casual, yet professional—and their office space was in an old warehouse with nice furnishings. Their logo and marketing materials didn’t mesh with the perception I got from meeting them in person. That became the launching point for our exploration.

Juris Productions produces documentary-style day-in-the-life videos for attorneys, a useful tool in helping settle or decide court cases. In describing what they do, they explained that ‘tell the story’ of each incident in simple and easy to understand terms. This description proved to be very useful information, as it lead to an “aha!” moment for this designer… a great tagline. Now, the team at Juris Productions would be able to describe themselves as “expert storytellers.” This phrase now appears on all of their markeing materials—and is now a registered trademark.

With that, we went about the process of developing a logo that visually alluded to what they do, developed a color palette and hired a photographer to shoot a small library of images that would all become part of a visual “masala” to help promote their brand. This new look and feel was applied across a stationery system, video box sleeves, print advertising, brochures, signage and their trade show booth.

Now, Juris Productions has a brand identity that communicates what they do in a concise and cohesive manner—and helps them stand out from their competition.

If you have questions about the project for Juris Productions, or any other questions about the design process—feel free to contact Jason at Scheideman Design or call 818.342.4309.

Testimonial: Juris Productions

September 7, 2009

“We tell stories for a living. But when it came to the message we were sending to potential clients, we were falling short. Scheideman Design redesigned our image and message to capture the quality of what we do. Jason took the time to understand the nature of our work and translated that into an identity that communicates our value and separates us from the competition. We’ve had an outstanding response to our new branding, and Jason has played a key role in the growth of our small business. He brings to the table a unique combination of business sense and design expertise.”

— Rob Feldman, Juris Productions

Testimonial: The Original Windsurfer

August 3, 2009

Scheideman Design took the time to understand our unique business model and designed a website that was strategically on-target and that visually exceeded our expectations.

— Ted Schweitzer, The Original Windsurfer